This is an idea for a sustainable and recyclable  bra brand for all small chested individuals. There is a big part of the population that is small chested and it is difficult to find a bra that highlights and accentuates these features properly. At the moment there are not many sustainable bra brands that focus solely on small breasts. I did market research to position what would differentiate this company from other sustainable brands.

These bra’s would be manufactured using scraps materials from companies wasted fabrics, they would also only be dyed naturally. I would like to offer the option to recycle your bra, when done, consumers would receive the new bra made from these recycled scraps/bras and the number of times the consumer recycled their bras would be detailed on the strap. For example, x2 if it was the second time it was recycled.

There are currently very limited bra companies that are committed to using sustainable production methods and offer this product at an affordable price. IBTC would be dedicated to supporting the global and local community by holding educational events, training, talks and workshops. Giving back to Women and LGBTQ organizations globally is something that IBTC aims to support.